Skip to content

About The Author

Giles blog pic Thank you for being interested in this blog.  I hope you like the content and discussions this blog provides space for.

A little bit about me:

I am Giles Hutchins. I was born near Aylesbury, England in 1972. Giles Hutchins Twitter

Around the age of seven I recall being perplexed at what seemed to me to be a rather unhealthy relationship between us and nature. From what I could make out, our way of living seemed destined to run up against natural limits with many of our routine activities having scant regard for the natural world around us. I recall thinking, for instance, if the sewage is pumped out to sea, how do the fish get along with it and how much can the sea put up with before it and the fish get sick? I recall smelling the fumes from vehicle exhausts and thinking how it does not simply disappear out of sight and mind.  Certain things grated deeply with me, like factory farming and animal testing. Were these really the hallmarks of being civilised? Others tried to assure me with the notion that such matters were beyond what a seven year old should be thinking about and that I need not take such things so seriously as all was being ‘taken care of’. I promised myself that when I became an adult I would find out how this seemingly unhealthy relationship was being ‘taken care of’.

I fast-forward to now having lived for over forty years on this planet. I am thankful for many things in life and still in complete awe of it. Rich life experiences have shown me the immense power of the human potential (to both solve problems and create them). And I have found out how this seemingly unhealthy relationship is supposedly being ‘taken care of’. In the process of this, I discovered what makes my heart sing.

This blog focuses on one important aspect of our human relationship with nature – business. Business is a powerful force and ought to be a force for good. Business has an immense amount it can learn from nature and in so doing help itself back on its rightful path of value-creation that enhances life (not destroys it).  Business needs nature, not just physically in terms of ‘ecosystem services’ and ‘natural capital’ but mentally for inspiration and innovation, emotionally for nourishment and balance, as well as (dare I say it) spiritually for connecting with the web of life and spirit.

Nature holds the key to solving the pressing challenges business faces today.

In seeking to aid business evolution through re-establishing our vital bond with nature we help heal our own human nature.  Human nature suffers from a dis-harmony prevalent within our consumerist society and economy.  This dis-harmony is righted through a deep connection with, and love of, life: human and non-human.  This blog explores how nature can benefit business now – over the next few years amidst these challenging and volatile times – as in that way a relationship can form between business and nature which, with wisdom, shall evolve to becoming mutually beneficial for humanity and nature.

This blog does not seek to provide answers (nor should it); it is hoped it catalyses exploration, understanding and sharing as we ponder the question: ‘Can nature aid business transformation in these volatile times?’

There is a Face Book community called ‘The Nature of Business’ which you can join here

I blog for a number of different blog sites some adhoc, some more regularly.  Have a look at these two related blogs if interested:

The Guardian Sustainable Business:

The Network for Business Sustainability:

10 Comments leave one →
  1. August 26, 2012 11:19 am

    Hi there, I have just nominated you for the “Very Inspiring Blogger Award” :-)

  2. February 26, 2013 11:23 pm

    Giles please have a look at this forum:

    It is huge & unwieldy but right up your alley. We have broken out into a .ning site constructed to further the conversation & work in a more organized fashion. If you are interested just ask me for an invitation (requires your emil address).

    david cameron

  3. July 19, 2013 8:40 pm

    This is really interesting, You’re a very skilled blogger. I have joined your rss feed and look forward to seeking more of your wonderful post. Also, I’ve shared your site in
    my social networks!

  4. November 1, 2013 10:09 am

    Great article ‘From natural Exclusion to natural inclusion’. I was able to follow the subtle complexities. It adds another layer of understanding to Alan’s work

  5. eve permalink
    January 9, 2014 3:30 pm

    Hello Giles,
    I’m so much interested in your thoughts, can you give me your email address? I may have several ideas to discuss with you.
    Many thansks,

  6. February 4, 2014 11:52 pm

    Dear Giles

    I bought your book already a couple of months ago and finally got the time reading it. I do want to thank you for giving us access on how we could transform our current way of making business to a future business inspired by nature. I was always interested in the subject of learning from nature, I even wrote my Bachelor’s Thesis about Biomimicry in Product Innovation but I always missed a really practical access to it. I therefore believe you made a tremendous contribution to the existing knowledge on the school of thinking around biomimicry and how it can be applied in business and brings us one step closer to actually putting this knowledge into practice. My copy of your book has grown double the thickness with the post-its with notes I made and got my head spinning around how I could help transforming future business to become businesses inspired by nature.

    But, all I actually wanted to say: Thank you!

    Best wishes


    • February 5, 2014 8:52 am

      It is lovely to get feedback such as yours Thomas as providing assistance in the way it seems to have done for you is the reason for writing the book. Thank you for taking the time to say ‘thank you’ : – ) Best wishes for the road ahead, Giles.


  1. Companies that mimic nature out-perform those that do not « The Nature of Business « irwindesigned
  2. What's Love Got to Do With Doing Business? | Freelance Copywriting andMarketing for Green and Sustainable Companies
  3. Love within Business – sowing the seeds of the new paradigm | The Nature of Business

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 282 other followers

%d bloggers like this: