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About The Author

Giles blog pic Thank you for being interested in this blog.  I hope you like the content and discussions this blog provides space for.

A little bit about me:

I am Giles Hutchins, living in deepest Devon with my wife and young family. If you like, you can follow me here on Twitter

Around the age of seven I recall being perplexed at what seemed to me to be a rather unhealthy relationship between us and Nature. From what I could make out, our way of living seemed destined to run up against natural limits with many of our routine activities having scant regard for the natural world around us. I recall thinking, for instance, if the sewage is pumped out to sea, how do the fish get along with it and how much can the sea put up with before it and the fish get sick? I recall smelling the fumes from vehicle exhausts and thinking how it does not simply disappear out of sight and mind.  Certain things grated deeply with me, like factory farming and animal testing. Were these really the hallmarks of being civilised? Others tried to assure me with the notion that such matters were beyond what a seven year old should be thinking about and that I need not take such things so seriously as all was being ‘taken care of’. I promised myself that when I became an adult I would find out how this seemingly unhealthy relationship was being ‘taken care of’.

I fast-forward to now having lived for over forty years on this planet. I am thankful for many things in life and still in complete awe of it. Rich life experiences have shown me the immense power of the human potential (to both solve problems and create them). And I have found out how this seemingly unhealthy relationship is supposedly being ‘taken care of’. In the process of this, I discovered what makes my heart sing.

This blog focuses on our human relationship within Nature. It explores how we can become inspired by and in harmony with Nature.

Nature holds the key to solving the pressing challenges business and society face today.

Much of modern human-nature suffers from a dis-harmony, exacerbated within our consumerist society and economy.  This dis-harmony is righted through a deep connection with, and love of, life: human and non-human.  This blog explores how Nature can benefit organisations and individuals to aid our evolution and destiny as wise Homo Sapiens.

This blog does not seek to provide answers (nor should it); it is hoped it catalyses exploration, understanding and sharing. Guest blogs are welcome – you can contact me via the comments box at the end of each blog.

There is a Face Book community called ‘The Nature of Business’ which you can join here


11 Comments leave one →
  1. August 26, 2012 11:19 am

    Hi there, I have just nominated you for the “Very Inspiring Blogger Award” :-)

  2. February 26, 2013 11:23 pm

    Giles please have a look at this forum:

    It is huge & unwieldy but right up your alley. We have broken out into a .ning site constructed to further the conversation & work in a more organized fashion. If you are interested just ask me for an invitation (requires your emil address).

    david cameron

  3. July 19, 2013 8:40 pm

    This is really interesting, You’re a very skilled blogger. I have joined your rss feed and look forward to seeking more of your wonderful post. Also, I’ve shared your site in
    my social networks!

  4. November 1, 2013 10:09 am

    Great article ‘From natural Exclusion to natural inclusion’. I was able to follow the subtle complexities. It adds another layer of understanding to Alan’s work

  5. eve permalink
    January 9, 2014 3:30 pm

    Hello Giles,
    I’m so much interested in your thoughts, can you give me your email address? I may have several ideas to discuss with you.
    Many thansks,

  6. February 4, 2014 11:52 pm

    Dear Giles

    I bought your book already a couple of months ago and finally got the time reading it. I do want to thank you for giving us access on how we could transform our current way of making business to a future business inspired by nature. I was always interested in the subject of learning from nature, I even wrote my Bachelor’s Thesis about Biomimicry in Product Innovation but I always missed a really practical access to it. I therefore believe you made a tremendous contribution to the existing knowledge on the school of thinking around biomimicry and how it can be applied in business and brings us one step closer to actually putting this knowledge into practice. My copy of your book has grown double the thickness with the post-its with notes I made and got my head spinning around how I could help transforming future business to become businesses inspired by nature.

    But, all I actually wanted to say: Thank you!

    Best wishes


    • February 5, 2014 8:52 am

      It is lovely to get feedback such as yours Thomas as providing assistance in the way it seems to have done for you is the reason for writing the book. Thank you for taking the time to say ‘thank you’ : – ) Best wishes for the road ahead, Giles.

  7. November 17, 2014 10:57 pm

    Dear Giles,

    Just to give you a heads up, I’ve sent an email to you regarding a project we’re launching with the business coach and Fortune Magazine columnist Verne Harnish, the founder of Entrepreneurs Organisation. It’s on the subject of “bicultural renewal”. We’d like to see your book and your important work get a wide and engaged audience.
    Nathan Gray, Co-Executive Director, Earth Train


  1. Companies that mimic nature out-perform those that do not « The Nature of Business « irwindesigned
  2. What's Love Got to Do With Doing Business? | Freelance Copywriting andMarketing for Green and Sustainable Companies
  3. Love within Business – sowing the seeds of the new paradigm | The Nature of Business

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