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The Nature of Business – Why this blog?

Business faces unprecedented levels of volatility in the years ahead.

Transformational times call for transformational change; a paradigm shift at all levels of business.

Organisations can seek out opportunities, adapt and flourish amidst turbulence or they can resist change, cling to out-dated ways and inevitably perish.

Organisations of all shapes and sizes, public and private, for-profit and non-profit need to redesign for resilience to survive the challenging years ahead.

‘Firms of the Future’ are collaborative, innovative, networking, emergent, dynamic organisations more akin to living organisms than the mechanistic monoliths of the post-industrial era.

The ‘firm of the future’ is one that:

1.      Drives transformation through values-led leadership and stakeholder empowerment using the catalysts of education, innovation, inspiration and collaboration;

2.      Encourages synergies across its business ecosystem, engaging with multiple stakeholders in an open, transparent way; where common values create connections enabling mutualism;

3.      Harnesses the power of social networks and the “pull” media; uses crowd sourcing, co-creation, open source collaboration platforms and transparent branding for differentiation;

4.      Evolves ecological thinking for new ways of operating; where waste equals food and nature inspires the people, processes, products and places.

This blog explores how we can help ensure our organisations become firms of the future by redesigning for resilience. It explores how the answers to many of our pressing business challenges lie all around us in nature. Take a couple of points by way of illustration:

  • Nature has been dealing with dynamic change for over 3.8bn years
  • Successful species and ecosystems in nature are ones that are resilient, where living beings collaborate, forming niches within diversity
  • Whilst the strongest man-made material is Kevlar which is made at around 1000 centigrade in a complex chemical and energy intensive process, spiders make webs which are stronger than Kevlar at room temperature with no pollution
  • Waste and pollution is an immense problem for us. In looking to nature we realise that nature does not have waste – waste for one part of the ecosystem is food for another

This blog is intended for those interested in exploring and undertaking transformational change within organisations: leaders, managers, change agents, students, academics and entrepreneurs.

There is a Face Book community called ‘The Nature of Business’ which you can join here

2 Comments leave one →
  1. March 18, 2013 3:42 pm

    Dear Giles,
    I am the editor of Leaf Litter, an e-pub put out by Biohabitats ( for people involved in ecological restoration, conservation planning & regenerative design. We’re doing an issue of biomimicry, which goes live this Thursday (March 21). We interviewed Toby Herzlich, who applies biomimicry to leadership and managment, for the issue, and when recommending resources for our readers, she mentioned your book. Would it be possible for us to use a jpg of the book cover, along with a link to this blog?
    Amy Nelson (


  1. Companies that mimic nature out-perform those that do not « The Nature of Business « irwindesigned

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