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About The Author

Giles blog pic Thank you for being interested in this blog.  I hope you like the content and discussions this blog provides space for.

A little bit about me:

I am Giles Hutchins, living in England with my wife and two daughters. If you like, you can follow me here on Twitter

Around the age of seven I recall being perplexed at what seemed to me to be a rather unhealthy relationship between us and Nature. From what I could make out, our way of living seemed destined to run up against natural limits with many of our routine activities having scant regard for the natural world around us.

I recall thinking, for instance, if the sewage is pumped out to sea, how do the fish get along with it and how much can the sea put up with before it and the fish get sick? I recall smelling the fumes from vehicle exhausts and thinking how it does not simply disappear out of sight and mind.

Certain things grated deeply with me, like factory farming and animal testing. Were these really the hallmarks of being civilised? Others tried to assure me with the notion that such matters were beyond what a seven year old should be thinking about and that I need not take such things so seriously as all was being ‘taken care of’. I promised myself that when I became an adult I would find out how this seemingly unhealthy relationship was being ‘taken care of’.

I fast-forward to now having lived for over forty years on this planet. I am thankful for many things in life and still in complete awe of it. Rich life experiences have shown me the immense power of the human potential (to both solve problems and create them). And I have found out how this seemingly unhealthy relationship is supposedly being ‘taken care of’. In the process of this, I discovered what makes my heart sing.

This blog focuses on shifting our logic in business and beyond: a profound and fundamental shift from a mechanistic, control-based, egoic operating systems, toward a living-systems logic where our selves, our relations and our organizations become future-fit and life-supporting.

Understanding the wisdom of Life helps us solve the pressing challenges business and society face today.

Much of modern human-nature suffers from a dis-harmony, exacerbated within our consumerist society and economy.  This dis-harmony is righted through a deep connection with, and love of, life: human and non-human.

This blog does not seek to provide answers (nor should it); it is hoped it catalyses exploration, learning and sharing. Guest blogs are welcome – you can contact me via the comments box at the end of each blog.

There is a Face Book community called ‘The Nature of Business’ which you can join here which I engage with regularly.


19 Comments leave one →
  1. August 26, 2012 11:19 am

    Hi there, I have just nominated you for the “Very Inspiring Blogger Award” 🙂

  2. February 26, 2013 11:23 pm

    Giles please have a look at this forum:

    It is huge & unwieldy but right up your alley. We have broken out into a .ning site constructed to further the conversation & work in a more organized fashion. If you are interested just ask me for an invitation (requires your emil address).

    david cameron

  3. July 19, 2013 8:40 pm

    This is really interesting, You’re a very skilled blogger. I have joined your rss feed and look forward to seeking more of your wonderful post. Also, I’ve shared your site in
    my social networks!

  4. November 1, 2013 10:09 am

    Great article ‘From natural Exclusion to natural inclusion’. I was able to follow the subtle complexities. It adds another layer of understanding to Alan’s work

  5. eve permalink
    January 9, 2014 3:30 pm

    Hello Giles,
    I’m so much interested in your thoughts, can you give me your email address? I may have several ideas to discuss with you.
    Many thansks,

  6. February 4, 2014 11:52 pm

    Dear Giles

    I bought your book already a couple of months ago and finally got the time reading it. I do want to thank you for giving us access on how we could transform our current way of making business to a future business inspired by nature. I was always interested in the subject of learning from nature, I even wrote my Bachelor’s Thesis about Biomimicry in Product Innovation but I always missed a really practical access to it. I therefore believe you made a tremendous contribution to the existing knowledge on the school of thinking around biomimicry and how it can be applied in business and brings us one step closer to actually putting this knowledge into practice. My copy of your book has grown double the thickness with the post-its with notes I made and got my head spinning around how I could help transforming future business to become businesses inspired by nature.

    But, all I actually wanted to say: Thank you!

    Best wishes


    • February 5, 2014 8:52 am

      It is lovely to get feedback such as yours Thomas as providing assistance in the way it seems to have done for you is the reason for writing the book. Thank you for taking the time to say ‘thank you’ : – ) Best wishes for the road ahead, Giles.

  7. November 17, 2014 10:57 pm

    Dear Giles,

    Just to give you a heads up, I’ve sent an email to you regarding a project we’re launching with the business coach and Fortune Magazine columnist Verne Harnish, the founder of Entrepreneurs Organisation. It’s on the subject of “bicultural renewal”. We’d like to see your book and your important work get a wide and engaged audience.
    Nathan Gray, Co-Executive Director, Earth Train

  8. October 28, 2015 1:09 am

    Hi, Giles. I just noticed your book the Illusion of Separation. I write extensively about illusory separation my 2013 book, Invisible Nature: Healing the Destructive Divide between People and the Environment (Prometheus Books, more at In it I describe the psychology, philosophy, and phenomenology of separation from nature and how this situation leads us to more destructive choices. I think you’d find it supports your ideas well.

  9. November 23, 2015 10:37 pm

    Hello Mr. Hutchins,
    Laurel Thoennes here at Quality Digest.

    May we have permission to republish “A Better Way of Doing Business” in our e-newsletter, Quality Digest Daily?

    We would list you as the author (including your photo and bio), and at the end of the post we would state the following, linking to the original: First published Nov. 10, 2015, on The Nature of Business blog.

    Quality Digest Daily is sent to 33,000 people, and our website receives 180,000 monthly page views. All articles that appear on our website are first announced in the e-newsletter. We cover quality management, standards, statistics, metrology, training, and more for manufacturing, healthcare, education, and other sectors.

    Here’s a link to today’s edition of Quality Digest Daily viewed through Mad Mimi:

    Thank you for your time and consideration.
    Laurel Thoennes, Editor
    Quality Digest ◊ 290 Airpark Blvd ◊ Chico CA 95973
    530-893-4095 x1005

  10. August 13, 2016 11:53 pm

    Good work, Giles. Have a look at recent posts at pointing in the same direction, EXCEPT that I think that we need to meta-thinking, that is, paying attention to the structure, rather than only the content, of our thinking. Find books on this topic at and — tough reading, perhaps, but that’s life. Otto Laske.

  11. greenerjsa permalink
    March 1, 2017 9:47 pm

    I have long been certain that we need to learn from nature’s experiences not only in green buildings (I am an architect) but in business processes and organizational governance structures. I am speaking at a couple of conferences this spring on that topic, and I searched for quite a long while before finding this blogsite.

    I am very glad to see these ideas clarified and applied by someone else at the same time I am sad to not be the sole soothsayer of this as-yet-undiscovered knowledge. Although I suspect we all know these lessons in our own soul if we pay attention.

    I plan to mention your site in my talks in Boston (March) and in Seattle (May). I’d be glad to share the prezi link and the “script” with you once they are more solid. Please access my blogs and feel free to comment on the site or to me –


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