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Engaging with Nature to unlock our creative potential

September 26, 2014

Often we struggle to comprehend how Nature can be imbued with wisdom. After all, we are taught that intelligence and wisdom stem from nowhere else but our human brains. Yet, recent findings in neuroscience, psychology, medicine, ecology and quantum theory are shedding light on what the wisdom traditions of East and West and the ancient shamanic cultures have long known: there is more to Nature than meets the eye.


Once upon a time, all human societies were immersed in Nature, rooted in its ways where other-than-human life and Mother Earth were understood as part of a greater kinship, a collective within which we form a part, like a thread in a beautiful, continuously evolving tapestry. Back then, we viewed Nature and all matter as imbued with spirit; everything was animate to differing degrees. Matter was sacred as was each and every expression of Nature. The ancient Presocratic Greek philosophers drew on this shamanic heritage. They perceived wisdom – Goddess Sophia – as flowing throughout life. To tune into this wisdom was the way to attain Goodness, Truth and Beauty. Here one found the right way of doing things and the laws needed for enabling right society to form. Here we find the origins of Western philosophy – the word philosophy coming from the Greek philo meaning love and Sophia the goddess of wisdom flowing throughout Nature.

Over time, however, our Western logic has tended towards what today we call ‘rationalism’ and ‘materialism’ where Nature is defined and categorised into abstract bits of matter devoid of wisdom; the only purpose being commoditisation for human material betterment.  Yet, more and more people these days are re-cognising that there is more to life than commoditisation. However, on a day-to-day basis our individual and collective behaviour spawns from a way of attending that perceives us as separate from the very matrix of life we live within. To perceive life in this way corrupts us from our very Nature and leads to all sorts of unsustainable downstream ramifications – egotism, domination, wars, ecological destruction, psychic suffering, selfishness and greed.  This flawed logic sets us apart from each other and Nature. It is what Einstein spoke of as an optical illusion of consciousness which now manifests as a devastating delusion. It underpins Neo-Darwinism, colonialism and capitalist consumerism.

feedback nature 3

The good news is we can deal with the mother of all problems at source by re-membering what flows within and all around us. It costs nothing and yet provides profound benefits, healing ourselves and our ways of relating with others. Opening ourselves up to Nature allows us to quieten our chattering ego-minds. Sitting next to a tree, on the grass, or a park bench and letting go of our busy-ness can allow for a slowing down in our minds and bodies to occur.  Being present in Nature for a handful of minutes (hopefully more) allows for a softening of our problem-questing, anxiety-accumulating ego-mind. Our seemingly insatiable desire to ‘have’, ‘want’, ‘own’, ‘consume’ wanes as a deeper authenticity opens in our awareness.

Much has been studied and written about our left and right brain hemispheres and how they attend to reality in very different ways – the right sees life in its dynamic, flowing, connective way, and the left abstracts parts of what the right hemisphere sees so that it can define and categorise it, yet in-so-doing severing ‘things’ from their lived-in context.  As we quieten ourselves within Nature, evidence shows that our left and right brain hemispheres cohere, and if we relax further we may allow our heart and brain to entrain bringing all sorts of physiological and psychological healing. This is where we find a fresh logic unshackled from the illusion of separation.

As we open ourselves up to this deeper Nature, our grasping for commodification lessens and our perception horizon widens and deepens. Here we open up to the ‘ground of being’ which has been referred to as the Imaginal Realm, Collective Unconscious, Cosmic Intellect, Tao or Divine Ground by great minds before us. As Carl Jung knew, this is where our psychic quicksilver lies. Here our rational and intuitive reasoning cohere and we may sense a presence that is very real and potent yet intangible. It is what quantum scientists allude to as an all-pervasive ‘quantum vacuum’ flowing through everything. This is where we find true inspiration beyond facts and figures, digits and designs; here we become inspired by and in harmony with Nature. The Eye of the Heart that Jesus, Buddha and other prophets point to is opened. It may feel like an epiphany or like ‘being in the zone’ whereupon we sense something clear and present within and around us, where everything seems to flow effortlessly and synchronistically. It is this same ‘ocean’ that artists, creatives and performers as well as athletes and leaders drink from when they are realising their full potential (or rather they are allowing something greater to permeate their ego).

interconnected nature

And so, when someone asks me ‘what can we learn from Nature?’, I would say that, at one level, we may learn to quieten our minds, release tensions and toxicity in our bodies and put ourselves in a better mind-set to relate in the world.  At another level, we may learn to realise that our ‘bodymind’ can tune-in to wisdom beyond the confines of our self-limiting ego-consciousness. Here we may find balance, patience, intuitive insight, well-being and creativity while releasing out-dated mental patterns and configuring new ones.  To attune with the ground of our being is the most radical of all actions whether activist or accountant, politician or musician. The transformational times we now find ourselves in demand we activate this fresh yet timeless consciousness, now and for all time.

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The Nature of Wildness

September 14, 2014

The root meaning of wildness is being wilful or uncontrollable. It is an expression of self-will beyond oppression, rather like nature unfolds in its own myriad of ways, unconfined and ultimately unpredictable.  Life is inherently wild. And yet in our paradoxical quest for simultaneous security and freedom, we have sought both to control and wall out this wildness – this ‘sea of troubles’. Our rational abstraction of reality defines, boxes-up, and confines within an unnatural order of its own making. As part of our civilising process we grasp for predictability by de-contextualising and domesticating life. We remove the essence of wildness from life in order to tame it. Yet we overlook the insight this wildness brings and in so doing confine our true, naturally creative and empathic selves. Within the apparent chaos of wildness is a profound beauty and coherence, which is far removed from the anarchistic free-for-all that some of us fearfully imagine – a co-creative evolutionary dance of vibrant diversity.

‘The wild. I have drunk it, deep and raw, and heard its primal, unforgettable roar. We know it in ourselves, for we are wild to the core.’ Jay Griffithsprogression4

It is our quest for a completely definable and thereby static order, tamed, tied-down and ultimately non-alive, which seeks to banish wildness. Yet it is within and through wildness that natural truth metamorphoses into an ever-folding and unfolding deeper manifestation. This wildness we should celebrate not denigrate. It should be danced with, not cut up into bits or caged.

‘What is wild cannot be bought or sold, borrowed or copied. It is.’ Jay Griffiths

It’s true that our rationalistic, materialistic scientific paradigm with its defining atomism and rigid framing has brought great strides in technological advancement – but who knows how much more (it need not be less!) could have been possible if we had stayed truthful to nature? By removing the essence of wildness from our reality we dislocate ourselves from nature, and an anxious sense of separation and dis-ease ensues. There is so much we can learn from nature’s wildness if we allow our quest for understanding to be unrestricted by abstract rationality. We need at long last to allow the wildness back into our way of understanding, because rationality devoid of wildness is crudely simplistic and non-sense-making – a refuge for ignorance and needless complication and conflict – neither simplifying nor sensible.

‘In the wild waters of the world, the fish does not go under. It is in its element. Amidst the unpredictable it swims in grace’. Catherine Keller

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Companies that mimic living systems out-perform mechanistic ones

September 3, 2014

Companies that mimic living systems have been gaining market share over more traditionally managed firms, which generally model themselves on mechanical systems.


Firms that mimic living systems have an existential awareness that they are living communities of people, committed to serving other people, and that they all depend on Nature for their sustenance. This fundamental recognition creates spontaneous demands within the firm to live harmoniously and respectfully with the larger living systems on which we all depend (biosphere, society, markets).


SoL (a leading business management organisation that explores the connection between organisational learning precepts and business success) published ‘Profit for Life’ a few years back by Jay Bragdon.  Since this publication, SoL has been researching and tracking how certain organisations (ones that mimic living systems) perform against other more traditional organisations (mechanistic, short-term profit maximising, capital-centric organisations).  In essence, this research explores the business paradigm of machine versus living,  or as I refer to it in The Nature of Business (here for North American version ) mechanistic firms of the past versus organic firms of the future.


Mechanistic, reductionist firms of the past -> Organic, emergent firms of the future

The Nature of business cover JJ amend.indd

Northfield Information Services (a global consultancy advising many of the largest banks and asset managers) performed an in-depth analysis to assess these ‘living’ firms that mimic nature with the more traditional mechanistically-focused firms.   This resulted in the Global Living Asset Management Performance (LAMP) Index®.  For more detail on this please see ‘Companies that Mimic Life’ where the market returns of these organisations are researched and tabulated.


The conclusion drawn from the detailed research is that businesses that model based on living systems (businesses inspired by nature) gain market share and out-perform those that model on mechanistic systems.  Leading organisations, it would seem, are adapting to the social and environmental damage caused by traditional business approaches.


So why aren’t all organisations becoming ‘inspired by nature’ why is it still only for the leading pioneers?

The barrier to adaptation is inertia.  For over five centuries our prevalent approach to business (likewise for science and society) is rooted in empirical thought which flowered during the Enlightenment, yet inhibiting our evolution to further ‘enlightenment’.  As SoL report:


‘Today, most leaders in business and finance – indeed most business schools – are so captivated by empiricism and its material successes that few dare to question its linear thinking assumptions.’


As Peter Drucker once insightfully said

‘in times of great turmoil, the danger lies not in the turmoil itself but facing it with yesterday’s logic’


Hence the prevailing business paradigm has sown the seeds of its own demise.  The good news is many in business are ‘seeing the light’ and challenging yesterday’s logic.  For instance,  Paul Polman, CEO of Unilever, said recently:


‘Too many people think in terms of trade-offs that if you do something which is good for you, then it must be bad for someone else.

That’s not right and it comes from old thinking about the way the world works and what business is for: Milton Friedman’s optimisation of short-term profits.

We have to snap out of that old thinking and move to a new model.’


So what is the new model?   A business inspired by & in harmony with nature.  This is what is explored in ‘The Nature of Business’.


The attributes that are highlighted in the LAMP research of ‘companies that mimic life’ as out-performers in their respective markets strongly resonate with the firm of the future characteristics put forward in ‘The Nature of Business’:


  • T hey are highly networked to facilitate feedback and information exchanges within the firm and without. Many of these networks are informal, self-organizing consortia of employees, suppliers, and customers. When you layer these networks over one another and the firm’s chain of command, you get a structure that looks much like a double helix.
  • T hey manage by means (MBM), understanding that people and relationships are the primary means by which they build network capacity and create value. They strengthen and empower employees by practicing servant leadership. They also give employees decision-making authority in their areas of competence and hold them accountable for results.
  • T hey optimize their use of physical resources by “closing the loop” so the waste of one process becomes food for another. In doing so, they aim for factor efficiencies by producing more value for customers with less input of energy and materials.
  • T hey are exceptionally open in the ways they share information with employees and in their desire for stakeholder feedback. They know such openness builds trust, learning capacity and adaptability.
  • T hey nurture the larger living systems of which they are a part (Nature, society, markets) because they understand the inherent connection of all life.

feedback nature 3

Now we know the problems with the old paradigm and we know what the new paradigm looks and feels like, the only challenge left is (admittedly quite a sizeable challenge) transforming old thinkers and doers from yesterday’s logic into prototyping for the future – inspired by nature.  For that we need to transform business education (still inherently empirical and mechanistic), business leaders (the majority still short-termist and reductionist), business managers and employees (fortunately Gen Y seem more clued up about the transforming landscape but the reality is that the majority are still inured by the prevailing  paradigm, having been educated that way). Hence, the vital importance of education – business education at a leadership, management and employee level – that is creative and forward-thinking, pushing boundaries and prototyping the future while challenging yesterday’s logic (not simply regurgitating past dogma). That is the challenge and also an immense opportunity for those in positions of influence within business education.


Fortunately, there are already good examples of business academia prototyping the future, for instance SoL mentioned above (associated with Harvard Business School & MIT) and Exeter University Business School’s One Planet MBA.


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Emancipation Beyond Materialism – let’s get right to the heart of the matter

August 28, 2014


Yesterday’s logic of materialism and egotism has stripped bare our inner and outer worlds, creating wastelands in desperate need of restorative regeneration.

Our world and humanity require emancipation from the enslaving grip of this egotism and materialism.

Through how we interrelate – our attitude – we can help break-free of negative patterns and mind-sets that drain our life energy. In so doing, we allow energy to flow into new patterns, new ways of relating and operating.

At its most fundamental, this is an act of love where we re-awakened to the sacred wonder of life beyond the confines of self-limiting logic.

‘Through the simple recognition of life’s nature as we go about our ordinary lives, we open ourselves and the world around us to dimensions within life that have been veiled from us by all the layers of projections, patterns of denial… Within our consciousness the inner and outer, the visible and the unseen worlds, can come together and speak to each other and our split-apart world can become whole again.’  Llewellyn Vaughan-Lee

It is our consciousness that allows a commingling of these primal and potent energies within us. We are midwives to these new ways of relating so essential to life beyond the illusion of separation and fear.

‘Emancipate yourselves from mental slavery, none but ourselves can free our minds.’ Bob Marley

An attunement of our consciousness within the deeper consciousness of Nature through every evolving moment is our birth-right. This is our inherent capacity as humans, where we re-cognise the wisdom of Nature. It is nothing other than the present moment in our midst that provides the opportunity for this sacred awakening whereupon we birth (or resurrect) a new dawn. Problems, anxieties and fears fade like mist with the morning sun as we free ourselves from self-imposed restrictions formed by the control-based logic of our collective mind-set.

Life’s divine nature is the simple presence of each unfolding, participatory moment, unadulterated by our grasping for conclusions, categories, facts and figures. The primal magic of Nature is here-and-now; here is where the answers lie.

‘Look deep into Nature and you will find the answers’ Albert Einstein

nature devon viewThis is the wisdom that beholds the answers to how we live on this planet sustainably and how we best adapt to the unfolding challenges in our midst.

‘We are here to remember the sacred nature of life… Divine presence is not an isolated occurrence, not a single sighting to be revered… but an outpouring of love that is a constant stream coming into life… It needs to be embodied and fully lived.’ Llewellyn Vaughan-Lee

Our science is helping us understand the sentience of every cell, and yet still we collectively struggle to perceive the intense beauty of life beyond the veil of our egotism and materialism.

It is our own egos that cast us out from the inherent wisdom of Nature by creating a sense of separation and isolation in us that then tyrannises over us in the form of fear, anxiety, competitiveness, envy, control and resentment. In encapsulating ourselves in our own ‘comfortably numb’ ego-consciousness we sever ourselves from wisdom and corrupt our attitude by attempting to enslave and control the wild, unpredictability of reality. Enter the social, economic and ecological mess in our midst.

Now is the time to re-sacralise the flowing, connective, enchanting magic of each evolving moment.

‘He who is harmony with Nature hits the mark without effort and apprehends the truth without thinking.’ Confucius

By re-membering our true Nature once again, we re-open the gates of grace and allow love to flow through all we be and do.  This is our evolutionary path, leaving behind the distracting and ultimately fruitless side-shows of egotism and materialism. This alone will rob the illusion of its corrupting power at source. Then our true meaning and purpose will become clear as day.

To explore this ‘new logic’ further and find out more about upcoming talks and events, join the Face Book community here

Hot of the Press: Giles Hutchins new book The Illusion of Separation is due out in a few weeks.

‘With clarity and insight Giles Hutchins analyses the roots of our present collective mindset of separation, and yet shows how science and spirituality point to a deeper, inclusive consciousness. Here are signposts for a future that is vitally needed in the present moment, if we dare to cross the threshold and awaken to a direct experience of a world alive with love.’  – Llewellyn Vaughan-Lee, PhD, Sufi teacher and author, Spiritual Ecology: The Cry of the Earth


Beyond Capitalism – Sacred Business

August 12, 2014

Let’s start with some definitions. What does the word sacred mean and what does the word business mean?

The word sacred derives from the Old French word ‘sacrer’ which originates from the Latin ‘sacer’ meaning dedicated, holy or reverence.  Reverence means deep respect, deep admiration or deep affection – to love, venerate, cherish and respect.

St Ethelburga’s Centre for Reconciliation and Peace takes sacred to mean the reverence for life.

The word business comes from the Old English ‘bissinesse’ which means diligence and also a state of being busy. Also related is commerce, which originates from the Latin ‘commercium’  – com (collective) and merx (merchandise), the exchange of goods, services, intellect or social intercourse. Also related is profit, which originates from the Latin ‘profectus’ which means to make progress and ‘proficere’ which means to advance.

nature vandal

Capitalism is a particular economic and political approach which relies upon private ownership, capital accumulation and wage labour for profit and return on investment. It is now the dominant business paradigm in the West. Yet it is not what business is essentially about even though this prevalent logic might influence daily exchanges and interrelations whether in the West or beyond.

Capitalism is only a particular manifestation of the way business may be conducted. In fact, some may view it as a corruption of business, which undermines economic and social resilience. Its ideology spawns from an inherent corruption sown deep within the mind-set of modernity; a control-based abstract rationalism that defines ‘things’ as separate from their lived-in context with relationships as nothing more than self-maximising power-plays, where one ‘thing’ benefits only at the expense of the other.  It is what the anthropologist and cyberneticist Gregory Bateson insightfully understood as the ‘original corruption’ which pits us against Nature in an evolutionary cul-de-sac of selfish ascendance.

The renowned business adviser Peter Drucker once famously said,

 ‘In times of turmoil, the danger lies not in the turmoil, but in facing it with yesterday’s logic’.

Yesterday’s logic is one that sets humans apart from each other and from the rest of Nature viewed through the lens of competition, control, separateness and rationalism. It is this flawed logic that is at the heart of all our crises – world poverty, climate change, biodiversity loss, social inequality, wars, etc.

As CEO of Unilever, Paul Polman has said,

‘Too many people think in terms of trade-offs that if you do something which is good for you, then it must be bad for someone else. That’s not right and it comes from old thinking about the way the world works…We have to snap out of that old thinking and move to a new model.’ 

This new model is actually as ancient as it is fresh, it is the logic of Nature and can be found within and all around us if we so choose to perceive life beyond this devastating illusion of separation. To do this, we can re-awaken the sacred through our deeper understanding and attunement of Nature.


By its very nature, attending to life beyond the illusion of separation allows for a culture of reverence to form, as our inner-outer relation attunes with the love and wisdom flowing through every moment in our midst. This is to experience the sacredness of life, beyond the corrupting confines of capitalism, materialism and rationalism.  This sacred understanding allows us to re-cognise the reciprocity within and throughout Nature. It is not competition that is the inherent grammar of life, it is interrelations, co-creativity and fluid reciprocity – this is the business of Nature.

‘We have been, and still are, in the grips of a flawed view of reality – a flawed paradigm, a flawed world view – and it pervades our culture putting us on biological collision course with collapse.’ – Former Chairman and CEO of Interface, Ray Anderson

In business, as in Nature, everything works through relationships. Trust is the soil from which healthy vibrant relationships take root. Relationships struggle to survive without trust. Trust requires mutual respect and understanding, an empathic reaching out beyond oneself that allows for reciprocation.  And so we may see that the true nature of business is the business of Nature.

Deep respect for ourselves, each other and Nature is not some luxury add-on which can be dispensed with in times of economic downturn, it is foundational to who we truly are; without it we become rudderless, tossed this way and that by inauthentic egotistic whims – distracted, dis-eased and deluded.

leonardo 2

It is through the simple (yet not always easy) shift in our way of attending to life that we may open up to the inherent wisdom of Nature.  Here we find the ground of our being beyond the fragmenting dichotomies of yesterday’s logic.  Business can offer a richly texture, diverse, often windswept and turbulent, yet co-creative, participatory ocean for spawning right thought, word and deed.

Business follows in the wake of what is demanded of it, otherwise we have busy-ness for busyness sake – not exactly Homo sapiens living up to our name.


Rather than our culture’s infatuation with stuff fuelled by our egotistic incessant grasping and wanting due to our sense of separation and severance from Nature, imagine the creative potential and entrepreneurial flair of business minds following in the wake of demand for the pursuit of true happiness, of love, of soulful heartfelt attunement within the wisdom of life. This is sacred business and it is at the heart of any new society.

To explore ‘the new paradigm’ further, join the Face Book community here

View a short video clip on business inspired by nature here

View a presentation on ‘A Radical Review of Reality’ here

Leading Across The Threshold – Courage for Transformation

August 4, 2014

Much has been written about the fast-changing, transformative times we now live and work in and how this calls for new styles of leadership. Fritjof Capra, for instance, speaks of ‘emergent leadership’ which facilitates and fosters a culture of emergence in organisations and communities where continual change is embraced as the ‘new norm’. Palmer J Parker speaks of leaders being ‘midwives’ in facilitating the birthing of a new way of being and doing – a new consciousness no less – where diverse teams learn to deal with volatility with courage beyond the limitations of yesterday’s mind-set. Scilla Elworthy speaks of ‘awakened leadership’ as a way of envisioning and then pioneering future worlds beyond fear through developing what she calls ‘inner-intelligence for outer effectiveness’.

Hands Holding a Seedling and Soil

Emergent leadership, courageous leadership, awakened leadership and authentic leadership all share a common ground, which Zen Buddhist Master Nan Huai Chin sums up as seven places: awareness, stopping, calmness, stillness, peace, true thinking, attainment. It is through this inner-outer awareness that leaders can fully presence the evolving context they operate in and so nurture a collective learning environment. Accepting the present moment with an open heart, unlimited by pre-conceived notions and judgements – this is leading with courage (its Latin root ‘cor’ meaning heart) beyond fear, beyond control – and it’s not for the faint-hearted. It asks us to recognise the vitality of co-innovating new ways of operating beyond the confines of pre-defined outcomes: improvisation, conviviality, collaboration, creativity.

When it boils down to it, it’s all about relationships – how we physically and psychically relate with the world.  In business and nature, everything works through flows of relationships. Trust is the soil from which healthy vibrant relationships take root. Relationships struggle to survive without trust. Trust requires mutual respect and understanding, an empathic reaching out beyond oneself that allows for reciprocation.

To be spontaneous while co-creating with others is to have innate trust in the relationships while letting go of control. In this way, trust allows an opening up to the present moment – a ‘presencing’ where upon we en-courage an aliveness to flow through all we are co-creating. Authenticity and spontaneity are dancing partners in transformation, nourished by trust and fuelled by courage.leonardo 2

We can encourage and accompany others through sharing our experiences. Likewise others can encourage and accompany us as new possibilities are encountered. In accompanying others in their learning quest into deeper awareness and understanding, we question and converse. After all, we Homo sapiens are primarily social creatures. This sharing of feelings and findings is immensely important and enriching for everyone involved. This is an inspirational and improvisational kind of facilitating. It encourages a meeting of minds through an appreciation both of what we have in common and of how our differences serve to complement our co-learning.


This inspirational facilitation provides safety and freedom – amidst the volatility and uncertainty – to question and share concerns, anxiety, motivations and experiential learning. A willingness to invite questioning of all kinds of assumptions and beliefs allows an opening up for new ways of thinking, listening and sharing. ‘Leaders’ in this mould are not leading ‘followers’; they are cultivating a co-creative environment where transformation happens. They may have special experience gained through personal pioneering experiences, and yet, with humility and courage, share this with others. In leading they are nurturing an open, receptive, loving environment for individuals and the community to tap into as they move forward in engaging fresh possibilities. In this way, preconditions, past-experiences, expectations and judgments can be aired and shared, allowed to either dissipate or transmute into learning. Likewise, leaders of this mettle are open to temporarily relinquishing, rotating, or taking a step back from, leadership when circumstances dictate.


Fear-based leading                                                                               Courage-based leading

Authoritarian                                                                                           Emancipation

Leader-follower relation                                                                     Co-creative relation

Motivated by power                                                                            Motivated by love

Blame culture                                                                                          Compassionate culture

Risk-averse                                                                                               Pioneering

Adversarial                                                                                               Inspirational

Competitive                                                                                             Empathic

Command and control                                                                         Improvisational



By its very nature, this kind of co-creative leading is neither hierarchical nor subservient nor adversarial. There is no ‘enemy’ to fight, mountain to conquer or power to manipulate; yet there is fear, trepidation, passion, courage, suffering, empathy, sharing, charisma and encouragement. It is less about orchestrating or conducting and more about facilitating the ability of others to attune themselves; energising and equipping oneself and others to make the right choices for the situation at hand.  The result is more effective, resilient teams who are able to face increasing uncertainty with renewed inspiration, creativity and love.

The root word of ‘leadership’ is ‘leith’ which means to cross the threshold, to let go of old ways, mind-sets and logic in order to embrace the new. Leadership is, first and foremost, an attitude to life. These transformational times are demanding each and every one of us to become leaders in myriad ways: mothers and midwives, counsellors and CEOs, activists and administrators – the times we live ask us to ‘know thy self’ so as to reach beyond self-interest for the benefit of something greater. This is what authentic Homo sapiens do; it’s simply – yet not necessarily easily – a case of being true to our nature.  As Zen teacher Susan Murphy Roshi puts it, systemic transformation ‘does not come about from a top-down approach. No living system has a boss. The boss is all of us, inextricably together, using the distributive wisdom of countless local actions occurring simultaneously…To be able to realize our real freedom within a sober, creative, playful awareness of reality is vital to get beyond the thinking that created the problem.’ This is the fresh, yet ancient, logic now required for the tumultuous challenges staring us down – it draws on the deep wisdom of nature. Ultimately, this is about evolution or extinction, anything else is mere distraction.

To explore ‘the new paradigm’ further, join the Face Book community here


View a short video clip on business inspired by nature here


View a presentation on ‘A Radical Review of Reality’ here

A Radical Approach To Natural Business – Holonomics

July 29, 2014

Giles Hutchins explores a dynamic way of seeing in business and beyond, in reviewing the book Holonomics: Business Where People and Planet Matter, authors: Simon Robinson and Maria Moraes Robinson.

Publisher: Floris Books, UK, 2014. ISBN 9781782500612 find here on Amazon

Much has been written recently about the increasingly desperate need for radical approaches to business, leadership, social change, politics and economics. We have Einstein’s words ringing in our ears in recognising that we cannot face today’s problems with the same thinking that created them.  This much is certain.  And yet when it comes to radically overhauling our way of attending, relating, engaging and thinking in business and beyond, we all-to-often find ourselves falling short, restricted by ingrained habitual frames. To truly see ‘outside the box’ in a systemic way is most challenging and yet nothing less is now called for.

holonomic authors

Holonomics unpacks what it practically means to think differently, and is radical in its approach in going to the root of our mechanistic worldview. The authors provide an enjoyable and eloquent transformative path for the reader to consciously harmonise rationalistic logic with intuitive, organic phenomenological logic. Structured in three easy to digest parts; Part One – The Dynamics of Seeing – explores the ‘what’ of thinking differently and the ‘how’ of embracing new ways of thinking; Part Two – The Dynamics of Nature – the insightful work of Goethe, Schad, Prigogine, Darwin, Margulis and others, on perceiving relationships within and across living systems is explored; Part Three – The Dynamics of Business – provides inspiring examples of applied ‘holonomic’ thinking for leadership and organisational management.

The challenge now facing many us is how to encourage those in business and beyond to embrace an ecological perspective where intrinsic and extrinsic dimensions of complex systems are understood. The authors discuss ‘authentic wholes’ where the unfolding emergence of living systems is both intuited and rationally understood; with this conscious awareness comes a transformation beyond the mechanistic mentality whereupon we empathically inter-relate as well as rationally abstract.  This radically alters how we attend to reality enabling us to transcend the illusion of separation created by Cartesian rationalism. It not just alters our intellectual understanding of sustainable business issues but also unlocks an inherent wisdom flowing throughout Nature.  And so we find, through the techniques and practical suggestions provided throughout Holonomics, that we can shift into being inspired by AND becoming in harmony with Nature – radical sustainability.holomic image

The authors are keen to point out the benefits to business in understanding this shift: creativity, innovation, collaboration, problem solving, resilience, sense of purpose, improved morale; all high priorities for forward-thinking organisations wishing to thrive in the volatile years ahead. And they note that there is no more successful business consultant than Nature – having myself worked as a management consultant advising a great variety of organisations for many years, I could not agree more. Biomimicry, for instance, is increasingly being taken up in business strategy and operations, yet what is often so vitally overlooked is a ‘holonomic’ approach of understanding and applying Nature’s wisdom. In our rush to solve todays problems we rarely challenge the thinking that created them, and so we copy Nature’s forms and patterns in an all too analytic and atomistic way missing the deeper wisdom Nature affords us – the recognition that organisations are living systems, both physical and psychical, best understood through the intuitive and rational logic of our heads, hearts and hands.

In facilitating our ability to perceive beyond the limitations of our prevalent paradigm, Holonomics provides the fertile soil from which right thought and deed take root, ensuring our sustainability solutions are freed from the narrow-mindedness that created the problems in the first place. To this end, Holonomics asks us to question all aspects of our personal and collective habituations. If we are honest with ourselves, how often do we have moments of unadulterated ‘presencing’ where we authentically relate with each other and the world around us, unencumbered by preconceptions? How often do we truly love the interrelating moment beyond expectation of what our individualistic ‘self’ can exploit? Clearly, these questions are profoundly relevant. What Holonomics skilfully achieves is applying the rich philosophies of phenomenology and holistic science to our daily business endeavours and for that reason it is ground-breaking and an important book for those seeking to shift organisational consciousness.

Here is a short video of co-author of Holonomics Simon Robinson talking with Satish Kumar who kindly wrote a foreword for the book

For more on the new paradigm and new thought in business and beyond you can join the face book community here



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