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Inspiration found in nature

June 20, 2012

Inspiration for the current pressing challenges is all around us in nature. Nature has been dealing with dynamic change for over 3.8 billion years, and the more we explore and connect with nature’s ways, the more we find inspiration for operating in a dynamically changing business environment.

Our understanding of nature has evolved over the last few decades, from viewing nature as a battle ground of competition to one of dynamic non-equilibrium, where an order within chaos prevails due to unwritten natural patterns, feedback loops, behavioural qualities, interdependencies, and collaboration within and throughout ecosystems. Nature adapts within limits and creates conditions conducive for life.

Recent discoveries in microbiology and quantum mechanics uncover the importance of cellular membranes in the adaptation and evolution of organisms. Likewise, the perceptions and beliefs of the individual, organisation and ecosystem can affect their ability to sense, respond, adapt and evolve to volatility in their environment.

The more we grapple with the challenges our businesses now face in these volatile times, the more we realise that nature’s patterns and behaviours can inspire approaches for our own evolutionary success in business and beyond. The more we build a bridge between business and nature, the more we realise what good business sense really is.

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