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Business as usual is dangerous

August 8, 2012

The argument goes that globalisation has helped bring millions of people out of poverty and provided less inequality to the ‘rest of the world’; that global economic forces help drive equality and substantial increases in ‘wealth’ worldwide.

Yet is it heading in the wrong direction?  Are the inequalities it is meant to be alleviating actually becoming more extreme due to it?  Are the costs to our planet and people higher than the benefit to our economies?

The question of the moment is ‘Are we facing a paradigm shift in business and the economy, or are we to continue with our consumption-fuelled, debt-laden approach to business?’

It is worth noting that the vast majority of economic stimuli worldwide (with the notable exceptions of South Korea and in part Japan) has encouraged old ways of economic growth through ‘take-make-waste’ industry and short-term profit maximisation for some at the expense of the many.

Time to transform?  Are you ready to transform?  Are you part of the problem or part of the solution?

The rather sobering reality is that the status quo is a delusion and business as usual is dangerous as it is toxic economically, socially and environmentally;  it destroys life.  We are heading in the wrong direction with wrong pricing, wrong focus and wrong beliefs.

Enter a new business paradigm rooted in a higher purpose where collective human ingenuity is applied to deliver ‘the good life’; a shift from ‘me to we’ and from separated-thinking to interconnected-thinking; where business enhances life and we become one with life:  this is not the dream, this is the reality we need to embrace sharpish.

All it requires is each of us to wake up out of the celebrity-slumber and embrace ‘the good life’, voting through our daily actions.

2 Comments leave one →
  1. August 8, 2012 6:49 pm

    Great post! Since you seem to be very knowledgeable in this area, I would like to ask if it would be possible for you to read a summary of the global sustainability crisis which I wrote some time ago. If you have the time, it will take about 15 minutes to read the first two pages starting here: I would greatly appreciate any input that can help me improve my understanding of the problems facing our world today.

  2. August 9, 2012 11:17 am

    Thanks for this, have had a look at your blog, very informative. You will like the next blog I shall post here in a day or two – right up your street I think : – ) keep up the great work.

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